*** The Pets
LOVE AND WAR
(Endearing)
Canada has long been a bastion of the kind of wired AM-style pop that brings to mind sugar-high-riding
kids like Sloan, the Flashing Lights, the Salteens, and Thrush Hermit. And the Winnipeg indie
label Endearing has been a haven for this sort of stuff, providing a genre-specific stamp of
quality for bubblegum-chewing lovers of melody-heavy pop that’s equal part fizz and fuzz.
Endearing’s latest entry is the Pets, a foursome of epic-minded pop-collagist Frankensteins
from Steinbach, Manitoba, who assembled this stunner of a debut entirely on their computer
hard drives. They then fired off a CD-R of their creation to a couple of Winnipeg campus radio
stations, and Love and War went to #1 locally, landing the group a deal. The album is
an audacious tour de force bursting with vibrant, loosely conceptual pop songs that, like the
Olivia Tremor Control’s Dusk at Cubist Castle, weave together elements of swirling
psychedelia, cut-and-paste found sound, and prog-rock arrangements. Tongue-in-cheek candlelight
pledges (“A Lighthearted Lovesong”) give way to Beatlesque tales of escape and discovery
(“Sunshine Shining,” “On to Youý) and only half-kidding meditations on life and death and,
uh, love and war (the 10-minute closer, “Welcome to the End of the World”, includes snippets
of machine-gun fire and newscast reports of carnage à la Simon and Garfunkel’s “7 O’Clock
News/Silent Night”).
— Jonathan Perry
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