** Joi
WE ARE THREE
(Realworld)
Joi are Farook and Haroon Shamsher, a London-based brother duo who combined their producing,
DJing, and musical talents to create a fusion of traditional Bengali folk music and Western-style
club beats before Haroon died, in 1999, at the age of 33. Like many Asian artists, the Shamshers
try to balance their own traditions with the omnivorous and homogeneous sounds of modern dance
music for crossover success. But most of these tracks suffer from a generic ethno-techno approach,
which is puzzling. London ýs the home of bhangra, a driving blend of Punjabi folk music and
punched-up rock, dub, and reggae dancehall beats that is one of the most energetic styles of
world beat/dance music available. Its inclusion might have made this disc livelier, but the
Shamshers avoided its hard edge in favor of more-listener-friendly chill-room beats. “Don’tcha
Know That” adds some interesting tabla rhythms to a slinky Stevie Wonderish beat, and “Deep Asian
Vibes” uses a Bollywood-flavored string section to accent its deep house vibe. But “Prem,” which
blends the singing of an unaccredited female singer recorded in Bangladesh with a relaxed club
beat, is the closest We Are Three gets to world music.
— J. Poet
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